Rocketbook brought TOOL on board to help conceptualize a premium version of their reusable notebooks. When I became involved in the project, I proposed the idea to laminate a hard cover similar to that of a tablet case. After I prototyped a sample and added some polished space-like magnetic binding rings, everyone got very excited with the direction which in turn strengthened the client relationship. This also catapulted us into a retainer agreement with them to do the full development of the product.
I leveraged 3D printing to rapid prototype iterations of the magnetic spine and worked through how it was assembled to the polyurethane cover, deciding where to embed the magnets and refined the hooks that secure the metal binding rings of the page packs.
The new premium protective cover introduces a new rigid surface for writing and a modular magnetic spine which accepts a variety of interchangeable page pack styles. It can flip around and fold flat for use on your lap or in the air - just as the original units did (but better of course). The elevated space-like aesthetic matches the companies brand story and builds upon the success of the core reusable system. My design has been received very well by the dedicated Rocketbook community as well as new customers and has over 200 reviews and a 4+ star rating.
Work completed in 2019.
Available at getrocketbook.com