This was a fun little project for the guys who started Rocketbook. They had this idea to use a coil spring to pop out a grip for your phone. It was novel but had its flaws. At TOOL, I suggested we modify the spring geometry to a quad-helix design. This would give it more rigidity and robustness. I spun up a quick model and 3d printed it to prove the concept out. Soon after, we were pursuing that direction and refining the idea further with a TPR coating. It sounds like a simple development process but crafting the grip out of metal and determining the magnetic strength to hold it down when not in use but still allow it to be popped up was a challenge. The fabrication of the unique spring design was likely the biggest hurtle.
I also was asked to help with the branding and logo. A few contractors were tasked with this but my proposed design stood out and thus was chosen. The "T" resembles the side profile of the product with a plate on top and spring geometry below.
It remains one of the thinnest phone grips on the market.
Design completed in 2018.
Available to Purchase HERE