Gillette was a great account for TOOL while I was just hitting the ground running at the firm. This women’s gel dispensing razor was one of the first projects I was put on. The Gillette team had already been testing a preliminary solution with focus groups as we began to help with the new ID. This was a long project. We went through dozens of iterations. The stand-up element, im proud to say was my idea. The concept sketch shown here was the first time that part of the design was introduced. We were moving several “camps” of thinking along while another team at Braun in Germany was doing the same. It was quite exciting to have parallel efforts happening by the prestigious Braun team. None-the-less, the final product was mostly by our hand with some compliments from their work.
Work completed in 2018
Product launched in 2021